Defeet is a North American company that has decided to do things differently from the very first day. With the commitment to turning the creation of socks into a science, the Defeet team has known how to innovate, creating a differential value from the rest of its competitors.

This study and research to create socks adapted to each need has been called “sockology”. Just as there is no size for everyone, not all socks are perfect for everyone. While you can use cycling socks for almost everything, most of the socks are not suitable for cycling. Cycling shoes have very specific uses, and the conditions under which they are used range from the highest to freezing temperatures.

Thus, Defeet has developed different technologies for socks (Aireator, Levitator, Thermeator, Wooleator…) adapted to each foot and condition.